Licensed Merchandise
& Private Label
Solutions
HOX — House of Xpressions — partners with retailers across the UK and Europe to deliver licensed hydration, food storage, homewares and gifting solutions. From Pokémon to Paw Patrol, we bring the world's biggest licences to your shelves.
A name built on
decades of deals
done right
HOX — House of Xpressions — was founded by a team of seasoned merchandise professionals with over 100 years of combined experience. We saw that retailers deserved better: sharper licencing terms, more reliable sourcing, and products that genuinely connect with consumers across the UK and Europe.
Today, HOX is trusted by independent retailers, department stores, grocery multiples and online marketplace sellers across the UK and EU27. We specialise in licensed hydration, food storage, homewares and gifting — delivering over 2,000 products across some of the world's most loved character and lifestyle brands.
Solutions built
for retail reality
From securing prestigious licences to building a range entirely in your brand's name — HOX handles the complexity so you can focus on selling.
We secure and manage licences from the world's leading IP holders — including Pokémon, Paw Patrol, Peppa Pig, Minecraft, Frozen, Harry Potter, Marvel and more — delivering licensed hydration, food storage, homewares and gifting ranges that consumers actively seek out.
Enquire →Build a fully branded range under your own label. HOX manages the entire process — concept, design, sourcing, sampling, compliance testing and delivery — ensuring quality that protects your brand reputation at every step. Ideal for retailers seeking margin-healthy alternatives to licensed product.
Enquire →With established relationships across EU27 retail channels, HOX extends your reach beyond the UK. We handle localisation, packaging compliance, language requirements and cross-border logistics — so you can trade across Europe with confidence and without complexity.
Enquire →Data-informed and commercially focused, our range planning service helps buyers build assortments that perform at the shelf. We balance licensed hero product — driving footfall and emotional engagement — with margin-healthy private label lines to maximise overall category profitability.
Enquire →Every HOX product is rigorously tested against UK and EU safety and compliance standards — including CE marking, REACH, BPAS and food contact regulations. Our QA process ensures what arrives on your shelves meets every requirement your customers, regulators and licence partners expect.
Enquire →Every HOX client receives a dedicated account manager who understands your retail environment, your buyers and your customers. No call centres, no ticket systems — just a direct, experienced point of contact who takes ownership and gets things done, from first brief to final delivery.
Enquire →
From Brief to Shelf
We start by understanding your retail environment, customer demographics, key trading periods and commercial targets — before we propose a single product or licence.
We identify the right IP partners from our established network — or develop your own-brand proposition from scratch — negotiating licence terms, royalty rates and exclusivity arrangements that work commercially for you.
Full product development — artwork, sampling, compliance testing, packaging design and quality assurance — all managed end-to-end by HOX, with complete transparency and regular updates throughout.
On-time, on-spec delivery to your distribution centre or direct to stores, followed by sell-through analysis, consumer feedback review and range iteration — setting you up for an even stronger next season.
Wherever product
meets consumer
HOX's expertise spans a broad retail landscape — from high street to grocery, department stores to digital-first retailers and gifting specialists.
Our core specialism — spanning licensed and private label insulated bottles, hydration sets, lunch bags, bento boxes, mealware, kitchen accessories and gifting. Built around the world's most loved characters and delivered to perform at retail across every major channel.
Licensed and own-brand non-food general merchandise for grocery multiples, convenience chains, forecourt retailers and wholesale clubs across the UK and Europe. Fast-moving, competitively priced and consistently compliant.
Full-range private label and licensed programmes for department stores and variety retailers — delivered consistently across complex, multi-category buying structures with the quality and reliability these environments demand.
Licensed character, lifestyle and brand product for women, men and children — from on-trend seasonal gifting and seasonal promotions to enduring everyday product lines with broad consumer appeal.
Well-considered licensed and own-brand gifting for all ages and occasions — from novelty and seasonal product to premium character collectables. Designed to drive gifting sales and basket spend across key calendar events.
Scalable licensed and private label merchandise built for the pace of digital retail and marketplace trading. Fast replenishment cycles, clean product content, full category compliance and competitive landed costs — ready for Amazon, ASOS, Very and beyond.
We love what we do, and cultivate that passion by keeping our eye on the latest consumer trends, emerging licences and retail innovations — always embracing new ideas to stay ahead of the competition and deliver product people genuinely want.
As concept developers, not just product suppliers, we distinguish ourselves through genuine creativity. Our extended product lines and collections are original, considered and commercially grounded — never generic, never off-the-shelf thinking.
We place strong emphasis on a genuinely positive experience at every stage of our process. Our lean, agile structure gives us the flexibility to adapt to any retailer's needs — whether that's a last-minute range change, an urgent compliance update or a new licensing opportunity.
Concept to
consumer,
done properly
At HOX, we don't just source product — we build ranges that perform. Every decision is commercially grounded, every product quality assured to UK and EU standards, and every retail relationship built for the long term. With over 100 years of combined experience and 2,000+ products developed, we know what works on shelves and what doesn't.
A century of expertise,
working entirely
in your interest
team experience
capability
logistics
for your account
Business with
purpose
At HOX, we believe that commercial success and social responsibility go hand in hand. As a business whose products are made for and used by children and families, we feel a deep responsibility to give back. A portion of our annual profits is directed towards children's welfare, education and community well-being across the world — and we actively seek partnerships with charities whose values align with our own.
In the UK, HOX is proud to support Variety Golf — charity-minded golfers who raise funds to provide schools and care centres with Variety Sunshine Coaches. These specially adapted minibuses give disabled and disadvantaged children the freedom to explore new places, access educational trips and develop vital life skills outside the classroom.
97% of Sunshine Coaches are used multiple times a week — 86% of the children they carry have physical, sensory or learning disabilities. For many, a Sunshine Coach is their only means of accessing the wider community. HOX is delighted to play its part in funding these life-changing vehicles across Britain.
HOX also supports educational programmes in Cambodia, where access to quality schooling remains a significant challenge for many rural communities. We direct funding towards schools that lack basic resources, helping provide children with the tools and environment they need to learn and grow.
The images shown here are from schools we have visited directly — a reminder of why this work matters, and of the determination of children and teachers who make the most of every resource available to them.
Supporting organisations that improve the lives of children and young people across the world.
Investing in educational programmes that help young people reach their potential.
Partnering with local community projects to create lasting, positive social impact.
Charities and social enterprises — we welcome conversations about meaningful partnerships.
Let's talk about
your next range
Whether you have a fully detailed brief, an early-stage idea or simply want to explore what HOX can do for your business, we'd love to hear from you. We're a people company — approachable, responsive and always happy to talk.
31 The Green
London
UB7 7PN
Private Label Development
Retail Merchandise Strategy